InterTradeIreland Innovation Lecture, 24 March, 2011

To register to attend this free and open event, please click HERE


InterTradeIreland Innovation Lecture 2011



Rethinking Business Models:


Creativity Inspired Innovation



Professor Peter Kelly


School of Science, Aalto University, Finland

Date: Thursday 24th March 2011

Time: 6:30pm (refreshments from 6:00pm)

Location: Aras Moyola, North Campus, NUI Galway


The Centre for Innovation and Structural Change at NUI Galway and InterTradeIreland are delighted to present Professor Peter Kelly as part of the All-Island Innovation Programme, sponsored by InterTradeIreland.


Rethinking Business Models: Creativity Inspired Innovation


Professor Kelly’s innovation lecture will challenge received wisdoms about developing a business, and also to provide practical guidance on how to succeed in the current economic climate. This lecture will appeal to the entrepreneurial academic community, entrepreneurs, companies and catalysts.


In this lecture, Professor Kelly will highlight a number of issues:


1) Innovation as "refining existing routines" - most innovation in companies, government and universities is incremental by default

2) Creativity as "developing new routines" - genuinely new stuff usually happens outside established routine arenas - why?

3) Corporate "creative blindspots" - too small, too risky, how does it fit?, how can we measure return on creativity?

4) Entrepreneurs "innovation blindspots" - gaining market traction, challenging orthodoxy

5) Corporates and entrepreneurs - antagonist or ally?

6) How can catalysts support creativity inspired innovation - incorporating failure as a learning experience


Creativity seems to be the missing ingredient. Creativity and innovation go hand in hand ... to innovate to a better place there is a need to be creative, however, companies and governments find this very difficult terrain to navigate --- does it work? How can we encourage it? When does an old routine need to be fundamentally rethought? Professor Kelly will offer some concrete suggestions of how we can instil a more creativity into our innovation system.


Europe (and Ireland) has all the ingredients to be in a better innovative space -- we just need the creative courage to explore it!


To register to attend this free and open event, please click HERE