Growing Brands through a Recession
A one-day Branding masterclass for Business Leaders
Thursday January 21st 2009
Professor Leslie de Chernatony
Dr Elaine Wallace
During recessionary times, many companies are tempted to cut prices in order to offer value to customers. However, focusing on price can negatively affect brand equity, leading to a weaker brand image and a loss of market share.
The recession represents an opportunity to reconsider how brands can offer more relevant value. This masterclass will show how a reduced budget can be better used to deliver a “wow factor” by offering appropriate value to customers.
Designed with business professionals in mind, the event will highlight factors leading to brand success, and present examples to show how leading brands get through tough times.
This will be a ‘hands on’ event. Delegates will get practical tools for brand building. Frameworks will be presented, and delegates will work in syndicate groups to apply those frameworks to their own businesses. During plenary sessions, ideas for growing brand value will be shared, and discussions will help to shape brand-building activities.
The event will be invaluable for large and small businesses in product and service sectors.
The cost of this full day masterclass is €195. For queries, please contact Angela Sice, Centre for Innovation and Structural Change, J. E. Cairnes School of Business & Economics: at 091-49 2817, or Dr Elaine Wallace at 091- 492603.