2015 - 7th National Social Marketing Conference
Invited Speakers

Professor Sharyn Rundle-Thiele

"Playing to win: Enhancing social marketing's effectiveness"

Sharyn Rundle-Thiele leads Social Marketing @ Griffith (www.griffith.edu.au/social-marketing) and is Editor of the Journal of Social Marketing. Sharyn’s research focuses on behaviour change.  She has published and presented over 80 books, journal papers and book chapters. She currently serves as an advisor on a diverse range of social marketing projects. Her current projects include changing adolescent attitudes towards drinking alcohol (see http://gameon.rcs.griffith.edu.au/) and increasing healthy eating and physical activity to combat obesity.  Research partners include VicHealth, SA Health, Department of Health and Aging, Siggins Miller Consulting, Defence Science and Technology Organisation, Queensland Catholic Education Commission and Mater Health Services. 

Professor Sally Dibb

“Making clothing ownership and use more sustainable - A tale of fast fashion, lost skills and a wardrobe full of t-shirts I’ll never wear again”

Sally Dibb is Professor of Marketing at the Open University Business School and Director of the Institute for Social Marketing (ISM-Open).  She recently served on the Higher Education Funding Council for England (HEFCE) REF 2014 panel for Business and Management.  Sally is a consumer behaviour and customer strategy expert, whose research focuses on behaviour change, market segmentation, and social marketing. Her recent projects have been funded by the ESRC, Leverhulme, and FP7. She is currently working on an InnovateUK project focused on community-based sustainability. Sally is Associate Editor of the Journal of Marketing Management, Chair of the Academy of Marketing’s Segmentation and Strategy special interest group, and a Fellow of the Chartered Institute of Marketing. She has authored ten books and over 90 articles in European and US academic business and marketing journals.  Sally was appointed by the Secretary of State for Health as a trustee of research-funding charity the Alcohol Education Research Council and is a trustee and board member of the charity Alcohol Research UK.