2nd Annual Social Marketing Conference, 4th June, 2010
Speakers' Bios


Professor Jeff French is a recognised global leader in the application of behaviour change and social marketing. Jeff has extensive experience of developing leading and managing public behaviour change projects, social marketing programmes and the development of communication strategies at international, national, regional and local level.


With over 30 years experience at the interface between government, public, private and NGO sectors Jeff has a broad practical and theoretical understanding of national and international health and social development issues. Jeff has been a member of the editorial board two international Journals and is currently a member of the Social Marketing Journal editorial Board. Jeff and has published over  70 chapters, articles and books in the fields of community development, health education, health promotion communications, behaviour change  and social marketing. Jeff is a visiting professor at Brunel University and a Fellow at Kings College University London and teaches at four other Universities in the UK.


Jeff was the Director of Communication and Policy at the Health Development Agency for five years from 2000 – 2005. From March 2005 Jeff was asked by the Department of Health to undertake a national review of social marketing for the UK government. From July 2006 through to July 2009 Jeff set up and managed the National Social Marketing Centre for England. In August 2009 Jeff became the Chief Executive of Strategic Social Marketing Ltd. Strategic Social Marketing works with clients from the private, NGO and public sector on behaviour change programmes. Jeff continues to act as the principle adviser to the National Social Marketing Centre and the Department of Health behaviour change and social marketing policy team. Jeff also acts as an advisor to a number of national policy committees, the EUCDC Knowledge and Resource Centre in Health Communication project, and is a member of the organising committee of the global social marketer’s network. Jeff is the organiser of the World Social Marketing Conference in partnership with the ‘Conference People’ company. Jeff’s new book ‘Social Marketing and Public Health Theory and Practice’, published by Oxford University Press is now available. Jeff is also the author of the NSMC’s new guide to procuring and managing the delivery of social marketing service.



Professor Gerard Hastings


Gerard holds a PhD in Social Marketing from the University of Strathclyde. He has been appointed as Professor of Social Marketing at Stirling and is Director of the Institute for Social Marketing and the Cancer Research UK Centre for Tobacco Control Research. Gerard's academic career began in 1980 at the University of Strathclyde where he was appointed the first UK Professor of Social Marketing and where he founded and directed the Centre for Social Marketing. In recent years Gerard has acted as a Temporary Advisor to the World Health Organization on tobacco and alcohol marketing as well as blinding trachoma, and a Special Advisor to the House of Commons Health Select Committee during their enquiries into the tobacco and food industries. He provides regular guidance on social and critical marketing to the Scottish, UK and European Parliaments. He has also acted as an expert witness in litigation against the tobacco industry.


Gerard is interested in critical and social marketing research. The work in the former is currently focused on the marketing techniques of the tobacco, alcohol and food industries, but he would also like to do more on pharmaceutical marketing and the commercialisation/sexualisation of children by marketers. On a social marketing front, he is very interested in real world and multifaceted interventions that attempt to build brands and relationships with stakeholders and the public at large. Change4Life is a good example and he hopes to get more involved in this in the near future.


He also has a growing interest in fair trade and international development, and thinks marketing ideas - whether social or commercial - have a great deal to offer here.


Gerard was awarded an OBE in the Queen's Birthday Honours List 2009 for his services to healthcare.



Dr Ray Lowry


After winning a flying scholarship from the Royal Air Force, Ray was educated at Birmingham University where he qualified as a dental surgeon (BDS) in 1972, winning the Arthur Youngson prize for dental prosthetics (and gaining his PSV licence to drive double-decker busses in the holidays); then at Leicester University where he qualified as a medical practitioner (MB ChB) in 1982. In the intervening years he practised dentistry as a general dental practitioner, a community dental officer and a hospital dental surgeon. He continued his professional training in general medicine, psychiatry, obstetrics and gynaecology and general medical practice. Then he completed his formal training in public health and became an NHS consultant in 1990. He has since been a senior lecturer in dental public health at the University of Newcastle upon Tyne. He is on the specialist registers for medical and dental public health and holds the DRCOG and the FFPHM (Postgraduate qualifications in obstetrics/gynaecology and public health medicine respectively). He has published over 50 articles in the learned press and has conducted quantitative and qualitative research on both medical and dental public health issues including waiting lists, water fluoridation, oral cancer, general medical services, social marketing and communication skills training for health professionals. He has taught medical and dental undergraduates (including lead on curriculum development and delivery) and postgraduates and lectured at national and international conferences. He was training programme director for public health in the Northern Region and a past examiner for the Faculty of Public Health (Part1). Most work now is social marketing consultancy for the NHS, major health charities, commercial industry and the public sector offered by the University based on his international experience and reputation in the social marketing field.


Ray first heard of social marketing in the late 1980s while he was working as a consultant with the Northern Regional Health Authority. That organisation developed social marketing thinking and took the issue forwards in the health care sector by setting up an innovative research and development programme with the Centre for Social Marketing, Strathclyde University, and with leading American authorities in Washington USA (Rob Gould from Porter-Novelli). Since that time he has been actively involved in social marketing: developing the theoretical base (research into method and effectiveness); teaching; disseminating best practice and carrying out social marketing contracts; commissioning social marketing research and development; helping NHS organisations and major charities commission social marketing interventions; publishing the results of formative social marketing research and implementation.


Professor Paulo Moreira

Paulo Moreira is the Deputy Head of the Health Communication Unit at the European Centre for Disease Prevention and Control (ECDC), responsible for fostering communication among member states and supporting the implementation of health communication structures in Europe. Prof. Moreira is leading the health communication knowledge and resource centre at ECDC and holds a Ph.D. specialising in Social Marketing and Public Health from the University of Manchester / Manchester Business School (Centre for Health Management).




Dr. Sally Pears, Research Officer, Bangor Food and Activity Research Unit (BFARU), Bangor University, Wales

Sally Pears graduated from the University of Nottingham in 2002 with a first class BSc (hons) degree in Psychology and was awarded her PhD in Psychology by the same institution in 2006.  She then went on to complete an MSc in Physical Activity and Health at Loughborough University in 2008. Sally has extensive experience conducting research in the field of cognitive neuroscience as well as experience researching the cognitive and emotional processes operating during episodes of food craving. She is currently working in the Bangor Food and Activity Research Unit where she is involved in the development, implementation and evaluation of a school-based healthy eating intervention based on psychological principles of behaviour change.