3rd Annual Social Marketing Conference, 15 April 2011
Speakers' Bios

Keynote speakers:

Doug McKenzie-Mohr, Ph.D., President, McKenzie-Mohr & Associates.
For over two decades Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behaviour change into the design and delivery of environmental programs. He is the founder of community-based social marketing, and his best-selling book, “Fostering Sustainable Behaviour: An Introduction to Community-Based Social Marketing,” has become requisite reading for those who deliver environmental programs. He has delivered workshops internationally for over 50,000 environmental program managers. Dr. McKenzie-Mohr is also the founder of the Fostering Sustainable Behaviour website, journal and listserv. He is a former Professor of Psychology at St. Thomas University.


Craig Lefebvre, PhD
R. Craig Lefebvre, PhD is an architect and designer of public health and social change programs. He is an internationally recognized expert in social marketing, Craig's work on several hundred social marketing projects has addressed a multitude of health risks for a broad array of audiences in global, national, state and community contexts. He is chief maven of socialShifting, a social design, marketing and media consultancy and holds faculty appointments in the George Washington University, University of Maryland and University of South Florida schools of public health. His current work focuses on integrating design thinking, social media and mobile technologies into social marketing and organizational change programs. He has also been coordinating a global effort to establish a digital platform and professional association for social marketers. Dr Lefebvre received his Ph.D. in Clinical Psychology from North Texas State University and produces and writes the blog On Social Marketing and Social Change socialmarketing.blogs.com.

Conference chair:
Dr. Christine Domegan, Senior Lecturer in Marketing, NUI Galway.