Matthew Wood, Brighton University, UK
Matthew is Principal Lecturer in Marketing at the University of Brighton where he is Head of the Marketing Subject Group and Course Leader for the Postgraduate Certificate in Social Marketing. He has an MBA, a Postgraduate Diploma in Law and a first degree in Sociology.
Matthew has extensive commercial market research experience and before academia was an account manager for TNS. He continues to work as a consultant, qualitative researcher and trainer. He is an associate of leading social marketing agencies The Campaign Company and Brilliant Futures.
Matthew was a founder member of the National Social Marketing Centre’s Academic Advisory Group and established Brighton University as the UK academic partner for the World Social Marketing Conference. He has presented papers at leading marketing conferences and published work in Social Marketing Quarterly and the Journal of Social Marketing.